Professional Marketing....for Professionals

FIRST THINGS FIRST

The first thing Paramount Communications does is sit down with a prospective client and frankly discusses his or her marketing needs. Based on the information provided by the client and our own knowledge of the local market, we develop a marketing plan geared toward increasing the customer base of the client and building public awareness of the client and his or her business.

THE ANGLE

To gain the attention of the press, finding an angle is the best course. What sets you apart from others in your field? What special services do you provide or could you provide? What unique expertise or perspective do you bring to your profession which others should be aware of? The media is constantly looking for new and interesting stories about local people and their accomplishments. With a carefully-crafted marketing campaign you can obtain priceless publicity at no cost.

THE CASE STUDY

Consider the story of Jeff Denham, Vice President of Menasha Services, a division of a multi-billion national company. Denham and Menasha retained the services of Paramount Communications to produce a marketing campaign for their plastic returnable produce containers. The angle was food safety, a major issue in today's economy after several outbreaks of contaminated food around the country.

Mr. Denham's technology created a container less susceptible to bacteria and food-borne diseases in the processing of our region's fresh fruits and vegetables.

Paramount Communications went to work. Within months, Mr. Denham and his work had been featured on every local television news program. Numerous radio stations also did stories or interviews with Mr. Denham. A local paper began running a weekly column on agriculture penned by the client. A local radio station offered him a weekly radio commentary on agriculture issues. Before long, Mr. Denham was actually running for the California State Assembly!

Professional marketing works. Try it.